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WEST COAST REALTOR BRANDING PROJECT
Amanda Christine Sturges is a Southern California realtor newly partnered with Coldwell Banker who wanted a personal brand that felt elevated, welcoming, and distinctly her own.
Her creative brief centered around approachable luxury, coastal warmth, and emotional connection with a strong desire to feel inclusive, sincere, and human. She also shared a love for pink and wanted her branding to reflect softness and personality without losing professionalism.
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Amanda initially worked with Fiverr for her branding, but after several rounds, the identity still didn’t fully reflect her vision. That’s when I stepped in to refine and reimagine her brand from the ground up.
While she first gravitated toward the arched doorway logo I created (Brand Board 1), she later realized she preferred a house symbol, which led to a second design that better aligned with her emotional connection to “home” and community.
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Brand Board 1 explores the arched doorway concept as a sophisticated, architectural nod to real estate without relying on literal house imagery. The icon feels editorial and modern, while the script font for “Amanda Christine” introduces warmth and unity. Her last name, “STURGES,” remains bold and grounded in all caps, intentionally positioned as the anchor of her brand to support taglines like Sold by Sturges and Sincerely, Sturges.
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Across the system, sentence-case typography was used for her first and middle name to create friendliness and approachability, while “STURGES” in all caps adds confidence, recognition, and memorability.
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The color palette draws inspiration from a coastal sunset blending Sand, Blush, Coral, Seaglass, Teal, and Ocean, giving a refined nod to Amanda’s love of pink while maintaining an elevated, luxury feel.
From logo mark to typography, color palette, tone, and social applications, this brand was designed to feel sunlit, sincere, and effortlessly elevated — a reflection of Amanda’s mission to help people find not just a house, but a place they truly belong.