LINDSEY CEYLON LAWRENCE

In 2022, the luxury division of Howard Hanna Real Estate Services was rebranded from "Homes of Distinction" to "Hanna Luxury."

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I created the new logo combining a fresh / modern approach to luxury with a touch of timeless elegance as suggested by the serif font (also a nod to the old logo).

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The center HL icon is a monogram for "Hanna Luxury." It can also be interpreted as "HHL" for "Howard Hanna Luxury."

Brand materials were subsequently refreshed to reflect the new logo and future direction of the luxury division.