HOWARD HANNA + OSU FOOTBALL LED FASCIA
As the official real estate sponsor of Ohio State Athletics, Howard Hanna needed a series of LED video assets for display throughout the stadium during football games.
The project presented a challenge: the extreme 9586 × 128 px format, stadium lighting, and an unengaged audience made it difficult for Howard Hanna’s existing branding to stand out.
To improve visibility, I developed more vibrant variations of Howard Hanna’s brand colors. Movement was also essential to capturing attention. Quick color flashes and a color-changing HH monogram create an immediate visual hook, while a football reveals the Howard Hanna logo as it travels across the screen, tying the animation to the game and Ohio State partnership.
“Real Estate Services” was removed from the logo, allowing the Howard Hanna wordmark to be enlarged for greater visibility while relying on the brand’s established recognition.
Designed and edited entirely in Adobe Premiere Pro, the final videos balance movement, brand recognition, and readability within an unusually narrow format.