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NEW HOUSING COMMUNITY LOGO

I designed a logo for a new housing community in Canfield, Ohio, called Serenity Cove. Inspired by the builder's vision, the logo features a lily pond enhanced by soft blues, greens, and tans.

To offer variety, I developed several concepts incorporating water lilies and serene water waves. Ultimately, the selected logo showcases a lily pond with cattails and dragonflies.

I also created a branding sheet for the team, including carefully selected header and body fonts, as well as color suggestions. The last two photos highlight various applications of the logo.

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