LINDSEY CEYLON LAWRENCE

One component of a 12-month business-to-business direct mail campaign created for Team Volusia Economic Development Corp.
to highlight the resources available to business in Volusia County, Florida. My team and I came up with the quirky idea to send businesses across the U.S. a brain-shaped stress-relief ball in fake ice and a Styrofoam cooler. The point being, to keep Volusia County "Top of Mind" when they are looking to expand and transplant their business. The memorable piece made a big impression with businesses, including DCI, a company based in Los Angeles that specializes in economic development and travel marketing, who blogged about the campaign.